A well-known mail service company is producing a series of instructional, story-driven videos for their Every Door Direct Mail (EDDM) services: an online tool for targeted, mail marketing geared towards entrepreneurs & small business owners looking to promote themselves in local communities. Through a mixture of authentic conversations between charismatic people and informative demonstrations this video series will show how EDDM can benefit the business goals of its subjects. The series seeks to cast a variety of entrepreneurs, political consultants, and small business owners ("guests") who have personal, relatable stories about marketing and running their business operations.
The series will feature (1) host conducting one-on-one conversations with each of the (5) guests. We'll create a dialogue around their small business and/or mail marketing needs and explain how to use the EDDM online tool to create their own mailings.
HOST: Engaging, charismatic, informative, relatable.
Comfortable with both scripted teleprompter and impromptu conversation
Prefer have previous knowledge or experience with EDDM Tool / Direct Mail.
SMALL BUSINESS OWNERS
Businesses can vary from Restaurant Owners, Retail Shop Owners, Local Artists, Real Estate Agents, Travel Agents, Cosmetology Owners, etc
Have previous knowledge/experience using EDDM Tool / Direct Mail, or is interested in learning/using this service in the near future.
POLITICAL CONSULTANT/STRATEGIST/LOBBYIST
Prefer to have worked on a couple of local/regional political campaigns.
Have previous knowledge/experience using EDDM Tool / Direct Mail, or is interested in learning/using this service in the near future.
ENTREPRENEUR / MARKETER
Freelancers or staff members who use mail marketing for their organization, a cause, or a business
Have previous knowledge/experience using EDDM Tool / Direct Mail, or is interested in learning/using this service in the near future.
FUNDRAISERS / NON-PROFIT DIRECTORS
Individuals who use mail marketing for fundraising or non-profit purposes
Have previous knowledge/experience using EDDM Tool / Direct Mail, or are interested in learning/using this service in the near future.