
TOY BRAND
CASTING/SHOOT LOCATION: NY AREA
GIRL (OCP), 7-11, Female, all ethnicities. Relatable & fun.
CASTING/SHOOT LOCATION: NY AREA
GIRL (OCP), 7-11, Female, all ethnicities. Relatable & fun.
CASTING LOCATION: NY/GA/FL AREA
SHOOT LOCATION: MIAMI AREA
HERO MOM (Motion & Stills), 33, Female, Caucasian, Latinx, Ethnically Ambiguous.
HERO BABY (Motion & Stills)3-6 months, all genders, Caucasian.
MOM 2 (Stills Only), 27. female. Latinx. Relatable, friendly.
BABY 2 (Stills Only), 3-6 months, all genders, Latinx.
Mom 3 (Stills Only), 30, female, Black. Relatable, friendly.
Baby 3 (Stills Only)3-6 months, all genders, Black.
CASTING LOCATION: NY/PA/NJ Area
SHOOT LOCATION: PA AREA
CARRIE, 30-42, Female/Non-Binary (Femme), All ethnicities.
Gritty, magnetic, real. The kind of person who lives in her band tee and doesn’t care if her eyeliner is from yesterday. Tattoos, piercings, or visible individuality a plus—but not required. Rock and roll, but doesn’t care if you believe her. Aside from rock and roll.
LORI/THERAPIST, 42-57, Female, All ethnicities. Warm, approachable, and trustworthy on sight—someone you could unload your soul to without hesitation. Clean, simple style (knits, glasses, soft neutrals), but with something a little personal—like an unexpected pin, bold frames, or an air plant on her desk.
MARTHA, 27-40, Female, All ethnicities. Slightly off-kilter in the best way. Martha feels like someone who used to be very put-together, and is now mid-unravel—but still functioning. Think grown-up gifted kid energy: smart, cool, witty, and passionate. Appears stressed and frazzled but can get herself back to calm, cool and collected quickly.
LIV, 34-39, Female, All ethnicities. She’s not trying, and that’s the point. Three outfits on repeat, hair in a bun that somehow always works. She’s calm, curious, maybe sipping tea she forgot she made. Therapy at 3, but she’s here for you till then. Nothing about her is loud—but you listen when she talks. She is not overwhelmed by Martha’s spiral, because she’s seen it a hundred times.
TED, 22-33, Male, All ethnicities. Bookish burnout. Think ex-philosophy major who now hosts a podcast no one listens to. Ted looks like someone who spends way too much time in his own head—soft-featured, slightly disheveled, emotionally open but guarded by sarcasm. Like he owns a weighted blanket and refers to it as ‘my girlfriend’. Someone who can balance emotional exhaustion with an almost poetic sense of defeat.
BILL (ROOMMATE), 22-33, Male, All ethnicities. Soft, cozy, and just along for the ride. Bill’s in basketball shorts and a tee that’s seen better days. He was either about to crash or just rolled out of bed—and now he’s watching his roommate turn the bathroom into a full-blown emotional retreat. He’s not mad about it.
CASTING/SHOOT LOCATION: NY/TRISTATE AREA
FRIEND 1/OCP (LIFESTYLE/HAND MODEL): 30s-40s. Female, ethnically ambiguous. Confident, cool & fun. Must have healthy, bright teeth/smile. No tattoos.
Union Status/Contract Type: SAG (Low Budget Digital Waiver) & Print/Photoshoot.
Usage Info: Print Usage: 1 year all media WW - print usage includes digital. No OOH/billboards.
SAG Video Usage/ Low Budget Digital Waiver: 1 year of Digital use, no streaming. No exclusivity.
FRIEND 2/OCP (SOCIAL): 30s-40s. Female, ethnically ambiguous. Confident, cool & fun. Must have healthy, bright teeth/smile. No tattoos.
Union Status/Contract Type: SAG / Social Media Waiver
Usage Info: SAG Social Media Waiver. No exclusivity.
Dentist/OCP (Commercial): 30s-40s. Female, Latinx. Professional & confident. Must have healthy, bright teeth/smile. No tattoos.
Union Status/Contract Type: SAG / Commercial Contract
Usage Info: SAG Traditional commercial contract for Digital/Streaming rights. Exclusivity: Oral Care.
CASTING/SHOOT LOCATION: NY/TRISTATE AREA
REAL FIREFIGHTERS, 20-60s, all genders & ethnicities. Must have gone through full training to be a certified firefighter.
Application Link: https://bit.ly/Firefighter-Casting
Deadline: Tues 4/1 by 5 PM EST
CASTING/SHOOT LOCATION: NY AREA
HERO - SINGING LEAD GIRL (OCP), 8-10, female, all ethnicities. Bold, creative and natural performer with a sense of adventure.
Talent must be able to sing & have a movement background is a plus.
DOLL FRIENDS (OCP), 8-16, female, all ethnicities. Bold, creative and natural performer.
Must be able to sing.
FRIENDS (OCP), 8-10, all genders & ethnicities, 8-10, Cool, confident & fun.
CASTING/SHOOT LOCATION: NY AREA
HERO (OCP), Female, 22-30, all ethnicities. Cool, confident & charismatic with a great smile/teeth.
FRIENDS (OCP), 22-30, all genders & ethnicities. Cool, confident & charismatic.
REAL FRIEND GROUPS, 22-30, all genders & ethnicities, 22-30. Cool, confident & charismatic.
SHOOT/SHOOT LOCATION: NY AREA
RADIO STATION COHOST (OCP), 20-30, all genders & ethnicities. Animated, fun, confident & urban radio personality.
Working as cohost at a radio station from the era of ’89 where your partner is a puppet.
Must have a background in comedy/improv.
RADIO PRODUCER (OCP)30-50, male. all ethnicities. Goofy, slightly out of place.
Prefer have a great old-school radio announcement voice.
Must have a background in comedy/improv.
THE CALLER (OCP)20-30, female, all ethnicities. Charismatic & confident with an engaging voice.
Reference: Audrey from little shop of horrors, or Debi Mazar or Rosie Perez.
THE INTERN (OCP), 18-30, male, all ethnicities, An uptight, nervous intern.
Must have a background in comedy/improv.
THE JANITOR (OCP), 40-65, male, all ethnicities. An overworked janitor.
Must have a background in comedy/improv.
SHOOT LOCATION: POLAND
CASTING LOCATION: NY/LA AREA
NARRATOR/SPOKESPERSON, 36-45, female, all ethnicities. Approachable, relatable humor. Mom's BFF/support system/cheerleader ""you've got this"" type of mentality.
MOM, 34-43, female, all ethnicities. Friendly & relatable. A bit overwhelmed from work while trying to take care of her child.
SON, 7-10, male, all ethnicities. Energetic & upbeat.
DAD, 34-43, male, all ethnicities. Friendly & supportive husband.
DAUGHTER, 7-10, female, all ethnicities. Energetic & upbeat.
CASTING/SHOOT LOCATION: NY AREA
Spot 1: "Smile"
SMILE/DMV EMPLOYEE (OCP), female, 40s to 50s, all ethnicities. Friendly and professional, with the patience of a saint. Must have previous experience in comedy/improv and good with comedic timing/instincts in a grounded way.
SMILE/CUSTOMER 1 (OCP), male, 35 to 50s, all ethnicities. Friendly & relatable. Capable of delivering a larger-than-life, warm, genuine smile. Must have previous experience in comedy/improv and good with comedic timing/instincts in a grounded way.
Spot 2: "Waiting"
WAITING/CUSTOMER 1 (OCP), male, 40-45, Black/African American, ethnically ambiguous. This is the person who looks for adversity in every situation, real or imagined, and cherishes complaining. This person loves to commiserate with others that he assumes are just as miserable. Chatty and extroverted in a funny and friendly way that doesn’t go to the point of annoyance. Must have previous experience in comedy/improv and good with comedic timing/instincts in a grounded way.
WAITING/CUSTOMER 2 (OCP), male, 40-45, Black/African American, ethnically ambiguous. The type of person who is not happy to do obligatory tasks, like going to the DMV, but is just trying to get through it in his own world. Must have previous experience in comedy/improv and good with comedic timing/instincts in a grounded way.
WAITING/HOSPITAL PATIENT (OCP), male, 25-35, Caucasian. Calm & a bit low energy but his voice is powerful and interruptive in the moment. Must have previous experience in comedy/improv and good with comedic timing/instincts in a grounded way.
CASTING/SHOOT LOCATION: NY AREA
FRIENDS, 25-30s, all genders & ethnicities. Cool, relatable, confident with radiant energy & vibrancy. Talent must be legally over the age of 25.
CASTING/SHOOT LOCATION: NY AREA
DRACULA (OCP), male, 40s to early 50s, Caucasian. Needs to be able to naturally speak with the classic Dracula voice. Must have experience with comedy/improv.
He's been the dark lord for hundreds of years but is now going through some changes in his 'middle age' and switching things up to stay healthy and hip.
We are looking for actors with great comedy and nuance to bring these characters to life in a way that feels real. And hilarious.
RAPUNZEL (OCP), female, 20s-30s, Caucasian. Confident, friendly, approachable.
Prefer short blonde hair or willing to dye/wear a wig. Must have experience with comedy/improv.
She's been rocking that long hair, and having people climb up it, for ages and is now switching things up to get her groove back and get a new man. She's not a damsel in distress. She has a quick wit and a newfound confidence and energy.
Reference: Sabrina Carpenter, Chloe Fineman.
We are looking for actors with great comedy and nuance to bring these characters to life in a way that feels real. And hilarious
HAIR STYLIST (OCP), 30s to 40s, All genders & ethnicities. Cool owner of the salon but has never had a job before like cutting Rapunzel's hair. Must have experience with comedy/improv.
CASTING/SHOOT LOCATION: NY AREA
MALE MODELS/ACTORS, male, 30-55, all ethnicities. Active, confident & aspirational. Open to talent with tattoos, freckles etc.
CASTING/SHOOT LOCATION: MIAMI AREA
FEMALE PARTS MODELS, All ethnicities, 20 to 35, female, elegant movement of hands/arms. Bringing character/personality through their natural gestures while holding a product. Must be comfortable in bathing suits.
MALE PARTS MODELS, All ethnicities, 20 to 35, male, elegant movement of hands/arms. Athletic, unique & cool. Bringing character/personality through their natural gestures while holding a product. Must be comfortable in bathing suits.
MODELS (UNRECOGNIZABLE), 20 to 35, all genders & ethnicities, elegant movement of hands/arms. Cool & confident. Bringing character/personality through their natural gestures while holding a product. Must be comfortable in bathing suits.
CASTING/SHOOT LOCATION: FL AREA
FRIEND, 20-25, male, Cool, friendly & confident. Great with facial expressions.
CASTING/SHOOT LOCATION: LAS VEGAS AREA
Logline/Synopsis: Matt, France's number one coach, has become a master in the art of leading seminars where, under his guidance, crowds experience great moments of collective catharsis. With a legislation coming to make his business illegal, he campaigns to gain popularity and to
establish himself as a hero in a country scorned by conservative, out-of-touch elites. In the midst of adversity, he managed to extend his charismatic force even further and to mobilize his community. But no longer able to control the dynamic he has started, he will begin a headlong rush that will take him to glory and perhaps to the edge of madness.
Role
[CONCIERGE], male, 25-45 yrs, all ethnicities. No accents.
Should have an "imposing physique” athletic & fit, exudes strength but not a bodyguard style.
Reference: Fabrice Scott.
Rate: $850/10hrs +20%
Shoot Date: 2/14 (overnight shoot)
Casting in Las Vegas & Los Angeles
If talent is based in LA, 2 nights of hotel & transportation will be provided
[HOTEL EMPLOYEE], male, 35-45 yrs, all ethnicities. No accents. Height: 5’8” - 5’10”.
Rate: $450/10hrs +20%
Shoot Date: 2/14 (evening shoot - could be overnight shoot)
Casting Las Vegas locals ONLY
CASTING/SHOOT LOCATION: NY AREA
REAL COUPLE, 35-42, all genders & ethnicities. Friendly, approachable, genuine with a touch of uniqueness that makes them stand out.
No dairy/lactose allergies. Talent will be eating dairy ice cream on set.
Background in comedy/improv is a plus.
CASTING LOCATION: NY AREA
SHOOT LOCATION: NY AREA
Spot 1: 'Even Hand'
STORE RETAILER 1, 30s to 40s, male, Caucasian. Younger retailer who is next in line at the family business. His name is the same as his dad’s, except with a “Jr.” at the end. You can see it on his name tag. His confidence comes from decades of family experience running this hardware store. Even if he doesn’t know you, his warmth and friendliness makes it seem like you’ve known him for years.
CUSTOMER, 40s to 60s, male, Black/African American. Father of three. He has confidence at home and in the workplace, but feels a little out of his depth in the paint section at the hardware store. He’s confident in all other areas of his life, besides paint, so this is a new feeling for him. He’s eager to learn, but anxious to not come across like he knows nothing.
Spot 2: 'Perfect Gray'
STORE RETAILER 2, 40 to 60s, female, Black/African American OR Caucasian. Strong, intelligent, friendly. Her family doesn’t own this business, but she’s been a part of this neighborhood and community her entire life. She knows almost every customer that comes into the store, or at the very least, a relative of theirs. She genuinely enjoys helping people and feels lucky she gets to do that every day working in this store.
BOYFRIEND, 25-35, male, Latinx. A bit nervous coming into the store because he doesn’t want his lack of knowledge to embarrass him in front of his partner. He conveys some false bravado as he walks down the aisle.
GIRLFRIEND, 25-35, female, Latinx. She is confident in her aesthetic and knows what she wants, she just needs the help of a retailer to find the exact right shade.
Spot 3: 'Scuff Test'
STORE RETAILER 3, 50-60s, male, Latinx. Warm, wise with fatherly energy. He immediately conveys this sense that he knows his way around a toolshed.
CONTRACTOR, 30-40s, male, Asian. Contractor who is just starting his first business. He has the energy of a new company founder, but a little bit anxious about how to start. Wide-eyed and excited, but a little nervous.
CASTING/SHOOT LOCATION: LA AREA
INTERVIEW/BROADCAST REPORTER, 30-40, male, all ethnicities. Formal, professional.
Engaging & knowledgeable about sports, voice which allows him to disarm his interviewees.
DERMATOLOGIST 130-40, male, all ethnicities. Professional, intelligent, warmth & relatable.
PATIENT/PEDESTRIAN20-50, all genders & ethnicities.
TAILOR, 45-55, male, Caucasian, Mediterranean. Cool & distinguished.
CHILD/NBA FAN, 9-12, all genders & ethnicities. Fun & relatable.
CASTING/SHOOT LOCATION: NY AREA
REAL HAIR STYLIST/MAKEUP ARTIST25-45, all genders & ethnicities. Charismatic, confident & friendly. People who have knowledge, skillsets & experience doing makeup & hair styling with talent/models/celebrities.
CASTING/SHOOT LOCATION: BOSTON/HARTFORD CT AREA
COMEDIAN/DERMATOLOGIST 2, late 20s to late 30s, all genders & ethnicities. Professional, intelligent, warmth & relatable. Previous experience in comedy/improv is preferred.
COACH/TRAINER, 20s to 30s, all genders & ethnicities. Must have knowledge of basketball & doing drills at Division 1 level.
CASTING LOCATION: AUSTIN TX AREA
RECORDING LOCATION: AUSTIN TX AREA
MOM, 40s, female, all ethnicities. Active, relatable & calm. Someone who is into health, wellness & yoga.
DAD, 40s, male, all ethnicities. Fun, relatable & enthusiastic. Someone who has a love for technology and shows it in both his personal and professional life. Super casual vibe, as he’s mastered time management working from home.
GRANDPA, 65-70, male, all ethnicities. Warm, affable & relatable. Enjoys spending time learning new games/tech with his grandkids.
TEEN, 13-14, female, all ethnicities. Outgoing, fun & confident. Open to talent with braces.
COLLEGE STUDENT, 19-22, all genders & ethnicities. Upbeat, fun & relatable. Someone who is busy juggling school and working a part time job.
MECHANIC, 30-40, male, all ethnicities. Outgoing & confident & relatable. Someone who is comfortable working with tools, coveralls are well-used, and isn’t afraid to get dirty.
TECHNICIANS, 40-55, male, all ethnicities. Active, friendly & relatable. Loves outdoors, highly adaptable and comfortable working with tools. Confident & customer-focused.
CUSTOMER SERVICE, 25-30, female, all ethnicities. Friendly, approachable & relatable. Down to earth, smiley & helpful demeanor.
CASTING LOCATION: NY AREA
SHOOT LOCATION: NY AREA
CHILDREN, 4-8, all genders & ethnicities. Fun, imaginative & full of wonder.
ADULT/STUDENTS, 20-45, all genders & ethnicities. Positive, fun, relatable.
Background/experience in comedy/improv is preferred.
GRANDPARENTS, 65-75, all genders & ethnicities. Positive, fun, relatable.
Background/experience in comedy/improv is preferred.
CASTING LOCATION: NY AREA
SHOOT LOCATION: NY AREA
GROCERY SHOPPER, Mid 20s, all genders & ethnicities.
PERSON OPENING BOXES, Mid 20s to mid 30s, female, all ethnicities.
COLLEGE STUDENT, Early 20s, all genders & ethnicities.
PARK VISITOR, Mid 20s, female, all ethnicities.
WORKOUT FRIEND, Mid 30s, male, all ethnicities. Active & confident.
PARENT, 35-40, all genders & ethnicities. Active & confident.
CASTING LOCATION: NY AREA
SHOOT LOCATION: NY AREA
CHILD HOST 1/THE GEAR HEAD, 8, all genders & ethnicities. Excited, High-Energy,
Loves building with Toys Such as LEGO® Sets. Meticulous, Passionate with Childlike Wonder.
CHILD HOST 2/THE THRILL SEEKER, 10, all genders & ethnicities. Excited, High-Energy,
Loves building with Toys Such as LEGO® Sets. Meticulous, Passionate with Childlike Wonder.
CHILD HOST 3/GENNY Z. 12, female & all ethnicities. Excited, High-Energy,
Loves building with Toys Such as LEGO® Sets. Meticulous, Passionate with Childlike Wonder.
CASTING LOCATION: NY/LA
SHOOT LOCATION: POLAND
"Probiotic"
GIRL28-32, female, all ethnicities. Confident & relatable. Someone who work hard & play hard and now has a new healthy habit of taking her probiotics everyday.
"Hello Happy"
REAL COUPLES, 40-45, all genders & ethnicities. Friendly & relatable.
MOM, 40-45, female, all ethnicities. Friendly & relatable. A bit exhausted from a day of work, but grateful.
HUSBAND, 40-45, male, all ethnicities. Friendly, a bit goofy & supportive husband.
CHILD, 7-10, all genders & ethnicities. Energetic & upbeat.
"Sleep Couple"
GIRLFRIEND, 35-38, female, all ethnicities, Relatable.
Tired but struggling to fall asleep.
BOYFRIEND, 32-35, male, all ethnicities. Someone who works a lot and falls asleep immediately once he hits the bed.
CASTING LOCATION: NY AREA
RECORDING LOCATION: NY AREA
WAITER, 50-65, all genders & ethnicities. Charismatic & confident with an air of superiority. Must have comedy/improv background & great facial expressions. They are stuck in their own ways, and has been working at the same steakhouse for way too long.
DINER 1, 30-35, male, all ethnicities. Aspirational & charismatic. Must have comedy/improv background & great facial expressions.
DINER 2/GIRLFRIEND, 30-35, female, all ethnicities. Aspirational & charismatic. Must have comedy/improv background & great facial expressions.
DINER 2/BOYFRIEND, 30-40, male, all ethnicities. Aspirational & charismatic. Must have comedy/improv background.
CASTING LOCATION: NY AREA
RECORDING LOCATION: NY AREA
"Tell me without telling me" Trend
MARIA, 25-35, Female, Latinx. Cool & confident, matter of fact, and insightful.
MARSHON, 25-35, Male, Black/African American. Fun & unpretentious. Marshon lives an unapologetic, relaxed, commitment-free lifestyle. Funny, matter of fact, real, insightful, not forced & natural.
JOSEPH, 30-39, Male, all ethnicities. Apporachable, welcoming & friendly.
"Chill Mode" - Man on the Street Interviews
EDU/INTERVIEW HOST, 25-35, Male, Latinx. Cool, energetic, intelligent & charismatic. He is laid back and knows how to ask questions to make people feel comfortable to show him their cozy homes. Chill, effortless, and knows how to ask the right questions. He is genuine and creates a genuine connection with his audience. Previous experience in hosting & able to engage with guests and pivot from one topic to the next seamlessly in a surprise “man on the street” style interview. Background in comedy & improv is preferred.
AMANI/INTERVIEWEE, 25-30, Female, Black/African American. Confident, calming, creative & resourceful. A fashionable store manager who lives in a tiny apartment.
Background in comedy & improv is preferred.
ASMR Podcasters
ASMR TALENT, 25-30, Female. Cool, confident & relatable. Someone who can make her listeners feel like they're hanging out with their sassy, best friend. Funny, interesting, improv skills, quick and creative with ASMR ideas for the video.
Imagine the delightful blend of Issa Rae’s wit and charisma with the calm, soothing presence needed for ASMR. Knowledgeable of on-camera ASMR videos - including whispering to the microphone, gentle clicking & tapping with their nails etc.
Background in comedy & improv is preferred.
CASTING LOCATION: NY AREA
RECORDING LOCATION: NY AREA
COMMUNITY CONNECTOR, 30-40, Female, Black/African American, Latinx. Expressive & confident.
She loves to host and is excited to build a community regardless of who likes which teams. Loves the NFL game, but loves the company more.
Background in comedy & improv is preferred.
Someone who can show disappointment in themselves and annoyance at their situation, and then immediately feel better after taking a bite of Snickers.
Talent will be eating Snickers on camera. No allergies to chocolate, peanuts, milk, egg and soy.
COMPETITION CONNOISSEUR, 25-35, Female, Caucasian. Expressive diehard fantasy football player. While she's at home watching her hometown team, she is also on her phone checking her fantasy team every minute.
She loves football and all the adrenaline that comes from watching and following her fantasy team.
Background in comedy & improv is preferred.
Someone who can express a bit of shock and fear after realizing they committed a major fantasy football mistake that could cost them their season, and then flip into a more positive place after taking a bite of Snickers.
Talent will be eating Snickers on camera. No allergies to chocolate, peanuts, milk, egg and soy.
STADIUM SUPPORTER, 30-40, Male, Black/African American. Avid NFL fan and love to go the stadium for the game.
He’s the kind of guy that loves to high five and celebrate with the people in his section, even if he doesn’t know them.
Background in comedy & improv is preferred.
Someone that is able to portray that he immediately recognizes he has ruined his shirt by hugging the body paint guy. He should look disappointed before taking a bite of Snickers and feeling a bit better.
Talent will be eating Snickers on camera. No allergies to chocolate, peanuts, milk, egg and soy.
DIGITAL DRIVER, 25-30, Male, Asian. Excited & expressive.
He watches his team play on his laptop in his apartment, instead of a big screen or at a bar. He likes to be digitally connected while rooting on his team.
Background in comedy & improv is preferred.
He's an excitable guy! And he just got too excited, and is now really upset with himself after spiking his laptop in celebration. He should show disappointment but also a little panic that his computer ruined, before taking a bite of Snickers and feeling better again.
Talent will be eating Snickers on camera. No allergies to chocolate, peanuts, milk, egg and soy.
CASTING LOCATION: LA AREA
RECORDING LOCATION: LA AREA
COOK, mid to late 20s, all genders & ethnicities. Charismatic, aspirational & approachable.
Unique traits that you embrace within yourself. Open to tattoos & piercings.
Previous culinary experience is not required.
FRIEND, early 30s, male, all ethnicities. Charismatic, aspirational & approachable.
Unique traits that you embrace within yourself. Open to tattoos & piercings.
Must be comfortable eating breaded chicken & spicy sauces (ex Mango Habanero sauce) on camera.
CASTING LOCATION: LA AREA
RECORDING LOCATION: LA AREA
PEOPLE WITH DIABETES (TYPE 1 OR TYPE 2), 20-65, all genders & ethnicities.
Confident & fun, approachable & relatable.
MUST be diagnosed with diabetes (Type 1 or Type 2). Each person will be featured doing something they love - from a specific sport to a passion of theirs to being an amazing parent and more.
CASTING LOCATION: LA AREA
RECORDING LOCATION: LA AREA
TAYLOR, Female, 25-32, all ethnicities, joyful & confident. Loves music.
ALEX, Male, 30-39, all ethnicities, joyful & confident. Loves music.